Test your knowledge: Careers in digital marketing and e-commerce

1) How can someone in this program put what they have learned into action?

Correct Answer.: By building a personal brand

2) Fill in the blank: Some marketing roles are _____ positions, meaning a marketer works for a single company to market and sell their products.

Correct Answer.: in-house

3) What are the benefits of an agency role? Select all that apply.

Correct Answer.:

·        Get to know certain skill sets very well.

·        Collaborate on a variety of initiatives in multiple industries.

4) What are the benefits of an in-house marketing role? Select all that apply.

Correct Answer.:

·        Gain deep knowledge and expertise in a specific industry.

·        Get a clear path to promotion.

5) Fill in the blank: By the end of this program, learners will have _____ that can help them demonstrate their experience to potential employers.

Correct Answer.: concrete examples of work

 

Weekly Challenge 1 Foundations of Digital Marketing and E-commerce

 

1) Fill in the blank: _____ is the buying and selling of goods and services online.

Correct Answer.: E-commerce

2) Fill in the blank: _____ is the practice of reaching customers online through digital channels with the aim of turning them into customers.

Correct Answer: Digital marketing

3) With digital marketing you can reduce expenses by being very specific about serving ads to the right audiences at the right moments. Which advantage of digital marketing does this represent?

Correct Answer: It is more cost-effective.

4) Which of the following statements regarding working in a marketing career is generally true?

Correct Answer: It is helpful to specialize in a marketing role that aligns with your strengths such as writing, visual design, or data analysis.

5) What contains your samples of past work and demonstrates relevant work experience?

Correct Answer: Portfolio

6) Which of the following are benefits of working as an in-house marketing employee? Select all that apply.

Correct Answer:

·        Gain knowledge and expertise in a specific industry

·        Likely have a clear path to promotion

·        Get to know one company and its products

7) Which of the following roles is when you partner with companies to fill their digital marketing and advertising needs?

Correct Answer: Agency

8) Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply.

Correct Answer:

·        Ensure email ads generate desired results on a website.

·        Confirm customer interactions align with business objectives.

9) What is the term for any communication method or platform a business can use to reach their target audience online?

Correct Answer: Digital channel

10) What is the practice of reaching consumers online through digital channels with the aim of turning them into customers?

Correct Answer: Digital marketing

11) Fill in the blank: _____ role is when you work for a single company to market and sell their products.

Correct Answer: An in-house

12) Which of the following are typically associate-level roles in digital marketing? Select all that apply.

Correct Answer:

·        Search engine marketing (SEM) specialist

·        Social media specialist

·        Search engine optimization (SEO) specialist

13) Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply.

Correct Answer:

·        Use SEO to maximize traffic to the website.

·        Analyze data from the website or mobile app.

14) Fill in the blank: _____ is the buying and selling of goods and services online.

Correct Answer: E-commerce

15) Which of the following best describes the skill of analytical thinking and comparing qualities as a digital marketer or e-commerce analyst?

Correct Answer: Collect and organize information to identify patterns, uncover trends, and solve problems.

16) Which of the following roles is when you partner with companies to fill their digital marketing and advertising needs?

Correct Answer: Agency

17) Optimizing paid advertising campaigns, managing an online marketing presence, and monitoring website analytics are tasks typical for which e-commerce role level?

Correct Answer: Strategist-level roles

18) Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply.

Correct Answer:

·        Edit content on a brand’s website.

·        Ensure email ads generate desired results on a website.

·        Confirm customer interactions align with business objectives.

19) Which of the following are typically associate-level roles in digital marketing? Select all that apply.

Correct Answer:

·        Social media specialist

·        Search engine optimization (SEO) specialist

·        Search engine marketing (SEM) specialist

20) Which of the following are typically job responsibilities for a digital marketing coordinator? Select all that apply.

Correct Answer:

·        Draft social media copy and obtain approvals.

·        Analyze data from marketing campaigns.

·        Follow SEO best practices.

21) With digital marketing, you can provide customers personalized communication directly through channels such as email and social media. Which advantage of digital marketing does this represent?

Correct Answer: You can build relationships with customers

22) Which of the following statements regarding working in a marketing career is generally true?

Correct Answer: A digital marketing coordinator and e-commerce analyst often share similar skills.

23) Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply.

Correct Answer:

·        Edit content on a brand’s website.

·        Ensure email ads generate desired results on a website

·        Confirm customer interactions align with business objectives.

24) Which of the following statements regarding working in a marketing career is generally true?

Correct Answer: It is helpful to specialize in a marketing role that aligns with your strengths such as writing, visual design, or data analysis.

25) Which of the following best describes the skill of analytical thinking and comparing qualities as a digital marketer or e-commerce analyst?

Correct Answer: Collect and organize information to identify patterns, uncover trends, and solve problems.

26) Which of the following are benefits of working as an in-house marketing employee? Select all that apply.

Correct Answer:

·        Gain knowledge and expertise in a specific industry

·        Get to know one company and its products

·        Likely have a clear path to promotion

27) Which of the following are benefits of working in a marketing agency role? Select all that apply.

Correct Answer:

·        Develop broad and flexible expertise.

·        Learn certain skill sets very well.

·        Collaborate on a variety of initiatives in multiple industries.

28) Which of the following are typically job responsibilities for a digital marketing coordinator? Select all that apply.

Correct Answer:

·        Draft social media copy and obtain approvals.

·        Analyze data from marketing campaigns.

·        Follow SEO best practices.

Credit to: NishithBD