Google Analytics Individual Qualification Answer

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

1) What is not a filter setting for data in views?

Ans.: Restore

2) How would a view filter be configured to include only users from Brazil and Argentina?

Ans.: Filter 1: include Brazil or Argentina

3) What asset is used to build a remarketing list?

Ans.: Custom Segment

4) What is a “dimension” in Google Analytics?

Ans.: An attribute of a data set that can be organized for better analysis

5) What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Ans.: Active Users report

6) In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

Ans.: FALSE

7) If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

Ans.: 3

8) What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

Ans.: User

9) Views can include website data collected before the view was created.

Ans.: FALSE

10) To increase the speed at which Google Analytics compiles reports, what action could be taken?

Ans.: Choose “Faster response” in the sampling pulldown menu

11) What is a “metric” in Google Analytics?

Ans.: The numbers in a data set often paired with dimensions

12) What report compares metrics based on user acquisition date over a series of weeks?

Ans.: Cohort Analysis

13) What is the “Bounce Rate” in Google Analytics?

Ans.: Percentage of visits when a user landed on a website and exited without any interactions

14) What report indicates the pages of a website where users first arrived?

Ans.: Landing Page report

15) When does a default Analytics session expire?

Ans.: When a user is inactive on a web page for more than 30 minutes

16) View filters may be applied retroactively to any data that has been processed.

Ans.: False

17) Which assets cannot be shared in the Solutions Gallery?

Ans.: Custom dimensions

18) Which kinds of hits does Google Analytics track?

Ans.: All of the above

19) Custom Dimensions can be used as what?

Ans.: All of the above

20) Within how many days can a deleted view be restored?

Ans.: 35

21) What feature must be enabled to use Multi-Channel Funnels?

Ans.: Goals or Ecommerce

22) What feature would be used to collect how many times users downloaded a product catalog?

Ans.: Event Tracking

23) Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Ans.: Just before the closing </head> tag

24) What campaigns require manual tags on destination URLs for tracking?

Ans.: Email campaigns

25) What data is Google Analytics Goals unable to track?

Ans.: Customer's lifetime value

26) When does the Analytics tracking code send a pageview hit to Google Analytics?

Ans.: Every time a user loads a webpage with embedded tracking code

27) What report shows which web pages get the most traffic and highest engagement?

Ans.: All pages report

28) What is not considered a “source” in Google Analytics by default?

Ans.: email

29) What feature can join offline business systems data with online data collected by Google Analytics?

Ans.: Data Import

30) What is used to create Smart Goals?

Ans.: Machine-learning algorithms

31) To track users and sessions across multiple domains, what first must be set up?

Ans.: Cross-domain tracking

32) In Multi-Channel Funnel Reports, how are default conversions credited?

Ans.: Last campaign, search, or ad

33) What is not considered a default “medium” in Google Analytics?

Ans.: Google

34) Which reports require the activation of Advertising Features?

Ans.: Demographics and Interests reports

35) What scope levels available for dimensions and metrics?

Ans.: Hit-level, session-level, product-level, or user-level scope

36) What feature is required to track customer search terms on a website?

Ans.: Site Search

37) Which Goals are available in Google Analytics?

Ans.: Destination, Event, Duration, Pages/Screens per Session

38) Sharing a Custom Report will share the report configuration and data included in the report.

Ans.: FALSE

39) Which default traffic source dimensions does Google Analytics report for each website visitor?

Ans.: Source and Medium

40) Which reports indicate how traffic arrived at a website?

Ans.: All traffic

41) What criteria could not be used to create a Dynamic Remarketing audience?

Ans.: Users who returned an item they purchased

42) Sampling is applied to reports before segmentation.

Ans.: FALSE

43) What data table display compares report metrics to the website average?

Ans.: Comparison

44) In Custom Reports, what must metrics and dimensions share in order to report accurately?

Ans.: Same scope

45) What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

Ans.: The Measurement Protocol

46) What type of Custom Report shows a static sortable table with rows of data?

Ans.: Flat Table

47) For autotagging, what parameter does Google Ads include in the destination URL?

Ans.: gclid=

48) What does assigning a value to a Google Analytics Goal enable?

Ans.: Analyze a website conversion funnel

49) Segments will not allow you to do what?

Ans.: Permanently alter data

50) Which three campaign parameters are recommended to manually track campaigns?

Ans.: Medium, Source, and Campaign

51) What report shows which types of mobile devices visited a website?

Ans.: Mobile > Devices report

52) What cannot be collected by the default Analytics tracking code?

Ans.: User’s favorite website

53) When does the tracking code send an event hit to Google Analytics?

Ans.: Every time a user performs an action with pageview tracking implemented

54) What would prevent data from appearing in a Custom Report?

Ans.: Custom Report isn't shared with users in the same view

55) What model represents the hierarchical structure of a Google Analytics account?

Ans.: Account > Property > View

56) If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

Ans.: 1

57) What report shows a visual representation of user interactions on a website?

Ans.: Behavior Flow report

58) In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

Ans.: Television commercials

59) When will Google Analytics be unable to identify sessions from the same user by default?

Ans.: When the sessions happen in different browsers on the same device

60) If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

Ans.: As a bounce

61) Auto-tagging is used to collect data from what kind of traffic?

Ans.: Google Ads Campaign traffic

62) What metric-dimension combination is not valid?

Ans.: Sessions / Bounce rate

63) What Remarketing audiences cannot be defined by default?

Ans.: Users who visited a physical store

64) What criteria cannot be used to create a Custom Segment?

Ans.: Ad type

65) What is not a benefit of Google Analytics Remarketing?

Ans.: Allow customers to quickly reorder an item they have previously purchased

66) What data does Google Analytics prohibit collecting?

Ans.: Personally identifable information

67) Google Analytics cannot collect data from which systems by default?

Ans.: Offline inventory database

68) Which user characteristic may NOT be used to change keyword bids in Google Ads?:

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Google Analytics Individual Qualification Answer