Google Analytics Individual Qualification Answer

Google Analytics Individual Qualification Answer

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.


Google Analytics Individual Qualification Answer



1) What is not a filter setting for data in views?

Ans.: Restore

 

2) How would a view filter be configured to include only users from Brazil and Argentina?

Ans.: Filter 1: include Brazil or Argentina

 

3) What asset is used to build a remarketing list?

Ans.: Custom Segment

 

4) What is a “dimension” in Google Analytics?

Ans.: An attribute of a data set that can be organized for better analysis

 

5) What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Ans.: Active Users report

 

6) In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

Ans.: FALSE

 

7) If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

Ans.: 3

 

8) What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

Ans.: User

 

9) Views can include website data collected before the view was created.

Ans.: FALSE

 

10) To increase the speed at which Google Analytics compiles reports, what action could be taken?

Ans.: Choose “Faster response” in the sampling pulldown menu

 

11) What is a “metric” in Google Analytics?

Ans.: The numbers in a data set often paired with dimensions      

 

12) What report compares metrics based on user acquisition date over a series of weeks?

Ans.: Cohort Analysis                          

 

13) What is the “Bounce Rate” in Google Analytics?

Ans.: Percentage of visits when a user landed on a website and exited without any interactions

 

14) What report indicates the pages of a website where users first arrived?

Ans.: Landing Page report

 

15) When does a default Analytics session expire?

Ans.: When a user is inactive on a web page for more than 30 minutes 

 

16) View filters may be applied retroactively to any data that has been processed.

Ans.: False    

 

17) Which assets cannot be shared in the Solutions Gallery?

Ans.: Custom dimensions

 

18) Which kinds of hits does Google Analytics track?

Ans.: All of the above

 

19) Custom Dimensions can be used as what?

Ans.: All of the above

 

20) Within how many days can a deleted view be restored?

Ans.: 35     

 

21) What feature must be enabled to use Multi-Channel Funnels?

Ans.: Goals or Ecommerce

 

22) What feature would be used to collect how many times users downloaded a product catalog?

Ans.: Event Tracking

 

23) Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Ans.: Just before the closing </head> tag

 

24) What campaigns require manual tags on destination URLs for tracking?

Ans.: Email campaigns

 

25) What data is Google Analytics Goals unable to track?

Ans.: Customer's lifetime value

 

26) When does the Analytics tracking code send a pageview hit to Google Analytics?

Ans.: Every time a user loads a webpage with embedded tracking code         

 

27) What report shows which web pages get the most traffic and highest engagement?

Ans.: All pages report              

 

28) What is not considered a “source” in Google Analytics by default?

Ans.: email          

 

29) What feature can join offline business systems data with online data collected by Google Analytics?

Ans.: Data Import    

 

30) What is used to create Smart Goals?

Ans.: Machine-learning algorithms     

 

31) To track users and sessions across multiple domains, what first must be set up?

Ans.: Cross-domain tracking    

 

32) In Multi-Channel Funnel Reports, how are default conversions credited?

Ans.: Last campaign, search, or ad

 

33) What is not considered a default “medium” in Google Analytics?

Ans.: Google            

 

34) Which reports require the activation of Advertising Features?

Ans.: Demographics and Interests reports    

 

35) What scope levels available for dimensions and metrics?

Ans.: Hit-level, session-level, product-level, or user-level scope

 

36) What feature is required to track customer search terms on a website?

Ans.: Site Search

 

37) Which Goals are available in Google Analytics?

Ans.: Destination, Event, Duration, Pages/Screens per Session

 

38) Sharing a Custom Report will share the report configuration and data included in the report.

Ans.: FALSE      

 

39) Which default traffic source dimensions does Google Analytics report for each website visitor?

Ans.: Source and Medium

 

40) Which reports indicate how traffic arrived at a website?

Ans.: All traffic

 

41) What criteria could not be used to create a Dynamic Remarketing audience?

Ans.: Users who returned an item they purchased

 

42) Sampling is applied to reports before segmentation.

Ans.: FALSE    

 

43) What data table display compares report metrics to the website average?

Ans.: Comparison

 

44) In Custom Reports, what must metrics and dimensions share in order to report accurately?

Ans.: Same scope

 

45) What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

Ans.: The Measurement Protocol

 

46) What type of Custom Report shows a static sortable table with rows of data?

Ans.: Flat Table              

 

47) For autotagging, what parameter does Google Ads include in the destination URL?

Ans.: gclid=          

 

48) What does assigning a value to a Google Analytics Goal enable?

Ans.: Analyze a website conversion funnel

 

49) Segments will not allow you to do what?

Ans.: Permanently alter data

 

50) Which three campaign parameters are recommended to manually track campaigns?

Ans.: Medium, Source, and Campaign

 

51) What report shows which types of mobile devices visited a website?

Ans.: Mobile > Devices report  

 

52) What cannot be collected by the default Analytics tracking code?

Ans.: User’s favorite website  

 

53) When does the tracking code send an event hit to Google Analytics?

Ans.: Every time a user performs an action with pageview tracking implemented

 

54) What would prevent data from appearing in a Custom Report?

Ans.: Custom Report isn't shared with users in the same view

 

55) What model represents the hierarchical structure of a Google Analytics account?

Ans.: Account > Property > View                   

 

56) If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

Ans.: 1                          

 

57) What report shows a visual representation of user interactions on a website?

Ans.: Behavior Flow report  

 

58) In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

Ans.: Television commercials

 

59) When will Google Analytics be unable to identify sessions from the same user by default?

Ans.: When the sessions happen in different browsers on the same device      

 

60) If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

Ans.: As a bounce      

 

61) Auto-tagging is used to collect data from what kind of traffic?

Ans.: Google Ads Campaign traffic    

 

62) What metric-dimension combination is not valid?

Ans.: Sessions / Bounce rate  

 

63) What Remarketing audiences cannot be defined by default?

Ans.: Users who visited a physical store 

 

64) What criteria cannot be used to create a Custom Segment?

Ans.: Ad type              

 

65) What is not a benefit of Google Analytics Remarketing?

Ans.: Allow customers to quickly reorder an item they have previously purchased

 

66) What data does Google Analytics prohibit collecting?

Ans.: Personally identifable information

 

67) Google Analytics cannot collect data from which systems by default?

Ans.: Offline inventory database

 

68) Which user characteristic may NOT be used to change keyword bids in Google Ads?:

Ans.: ad preference

 

69) What report provides data on how specific sections of a website performed?

Ans.: Content Drilldown report

 

70) What is not a benefit of using segments to analyze data?

Ans.: Permanently modify the data in a view

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