Google Ads Display Certification
Validate your expertise
using Google Display to deliver results that get the most from your display
advertising investment. Certified users will demonstrate their ability to
develop effective Display strategies and campaigns that achieve specific
marketing goals.
By
earning the Google Ads Display Certification, Google recognizes your ability
to:
- Translate a vision for online marketing into a coherent digital marketing strategy
- Develop a Google Display strategy with wider company marketing plans.
- Generate a plan to increase awareness, consideration, action and retention using Google Display
- Develop a plan to reach new and existing customers with Google Display Audiences
- Ensure Display marketing plan is in alignment with digital marketing budget
Note: Some courses
contain links to sites that may not be available in your preferred language or
that require you to select your language. Performance Planner to launch on
Apps, Shopping and Display soon.
Quotation Link: https://skillshop.exceedlms.com/student/path/18061-google-ads-display-certification?sid_i=1
Study
Google Ads Display
- Grow Your Business with Google Ads
- Identify Campaign Types on Google Display Ads
- Reach Users on Google Display Ads
- Increase Efficiency with Automated Bidding
- Deliver the Right Message on Google Display Ads
- Increase Conversions with Performance Planner
Your advertising
campaigns should centre around the objectives you have for your business. Take
a look at how Google Ads can fuel your business goals.
Drive
sales
Grow online, in-app,
in-person, and over-the-phone sales.
Get
leads
Boost conversions by
encouraging people to take action.
Increase
website visits
Get the right people to
visit your website.
Influence
consideration
Encourage people to
explore your products and services.
Build
awareness
Reach a broad audience
and maximize exposure.
Promote
your app
Increase installs and
interactions with your app.
Each
Google Ads campaign type can help support your unique business objectives.
Let's review a few examples:
·
Display: Increase brand awareness when
users are browsing content they’re interested in online.
·
Shopping: Promote your products, share
details about your inventory, and boost traffic to your online or physical
store.
·
Search: Drive action on your site when
users are searching for similar products or services.
· Video: Reach your target audience at scale and bring your business’ story to life.
Question
Answer:
1) When deciding
between Responsive Display Ads and uploaded ads, when would you opt for control
rather than for efficiency
Ans.: When your ads must meet exact branding
requirements.
2) Ben sells housewares
through his website and app.
What are two ways that
Google Ads can fuel his business goals and help him achieve his objectives?
(Choose two.)
Ans.:
•
Help users find and discover his products.
•
Increase overall installs and interactions
with his app.
3)
What are two examples of the types of audiences you could reach when using
Affinity Audiences as a targeting option? (Choose two.)
Ans.:
•
Golf enthusiasts
•
TV comedy
4)
Josephine is in the process of creating ads within her Standard Display
campaign. She finds that there are two main ad formats that she can leverage.
What
are the two main ad formats used in a Standard Display campaign? (Choose two.)
Ans.:
•
Responsive Display ads
•
Uploaded ads (Image & AMPHTML)
5)
Lauren has chosen "Influence consideration" as the marketing
objective in her Google Display Ads campaign.
Which
two targeting options are a good fit for Lauren's campaign? (Choose two.)
Ans.:
•
Similar
Audiences
•
Custom
Intent audiences
6)
Lucy is creating a new Display campaign with the goal of building awareness.
Which two targeting options might be suitable for her to use? (Choose two.)
Ans.:
•
Affinity
audiences
•
Demographic
targeting
7)
Joshua has an online store that sells skateboard equipment. He notices that
potential customers are looking at specific skateboards but leaving his website
without completing a purchase.
Which
Google Display campaign option can Joshua use to feature the same skateboards
viewed to potential customers who didn't complete a purchase?
Ans.: Dynamic remarketing
8)
Mike is interested in using automation to more effectively manage his Google
Display campaigns.
What's
one automation model that Smart Display campaigns provide?
Ans.: Automated bidding
9)
What's provided by Responsive Display Ads?
Ans.: Reach, simplicity, automation
10)
Match each business objective with the Google Ads campaign type best suited to
deliver the desired result. (Each campaign type can be used only once.)
Ans.:
•
Increase engagement, app installs, and
in-app actions (like signing up for a newsletter). App campaign
•
Advertise a business's online and local
inventory and boost website or store traffic. Shopping campaign
•
Increase exposure and reach audiences
with specific interests across the web. Display
campaign
11)
What's a key benefit of Responsive Display Ads?
Ans.: They automatically create ads
that serve all ad slot sizes.
12)
Jasmine is the director of marketing for a chain of clothing stores. She has
been given a set budget and needs to drive as many potential customers to her
website as possible. Which automated bidding strategy should she use in her campaign?
Ans.: Maximize clicks
13)
Alan has introduced a new line of scooters on his website and is using a Google
Display Ad campaign to promote them. He selects "Build awareness" as
the marketing objective for his campaign.
Why
would Alan choose "Build awareness" as his marketing objective?
Ans.: To reach a broad audience for
his scooters.
14)
Brian owns a company that makes inexpensive replacement parts for bicycles.
He's ready to increase the scale of his business and wants to use Google
Display Ads to drive sales.
Which
feature of a Google Display Ads will help Brian achieve his business
objectives?
Ans.: His ads can appear on
websites relevant to bicycles, and therefore connect him to his potential
audience.
15)
When a Responsive Display Ad is automatically assembled, what's adjusted to fit
the ad slot?
Ans.: Size, appearance, and format
16)
Ken sees a high level of success from his Display campaigns, and wants to take
performance to the next level with the help of Dynamic remarketing.
How
can Dynamic remarketing benefit him?
Ans.: It will show exact products
to potential customers that have previously seen them on his website.
17)
What are key factors to keep in mind when choosing a bidding strategy for your
campaign?
Ans.: Performance, auctions, and
user journey complexities
18)
Your company provides home maintenance services and you want to reach more
potential customers. You have a limited budget to work with.
Why
is Google Ads right for you?
Ans.: You can set your own budget
and can change it at any time.
19)
Adam has determined that "Drive action" is the appropriate marketing
objective for his new Display campaign.
What
are two relevant options he might use to reach his goal? (Choose two.)
Ans.:
•
Standard
Marketing
•
Dynamic
Marketing
20)
Olivia manages an online store that sells musical instruments. She'll soon host
a jazz event and wants to create awareness around it, especially within the
community of jazz enthusiasts.
Which
targeting option should Olivia choose in order to achieve her marketing goal?
Ans.: Affinity audiences
21)
Nathan manages a website that sells bicycles. He's using a Google Ads Display
campaign to drive purchases in that segment, and chooses In-Market audiences as
his targeting option.
What's
the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Ans.: Connects him with audiences
most interested in what he has to offer.
22)
What is a key benefit of Smart Display campaigns?
Ans.: A Smart Display campaign can
be created with minimal input from advertisers.
23)
How does Google Display ads grow marketing results for advertisers?
Ans.: It harnesses a multitude of
signals to place ads against the most relevant content.
24)
Ben is currently managing a campaign that has a total investment of $7,000,
generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben
needs to sell excess inventory. To meet this goal, he's willing to increase his
CPA and campaign investment.
Which
of the following plAns., built in the Performance Planner, will assist Ben in
achieving his marketing goal of selling excess inventory?
Ans.: An investment of $9,600 to
generate 1,600 conversions with a CPA of $6
25)
Rashid wants to raise awareness of his brand and build campaigns focused on
branded terms. He does not have much time to devote to daily bid management, so
he decided to use automated bidding to lighten his workload.
Which
automated bidding strategy should Rashid consider using?
Ans.: Target impression share
26) Which Display Ad
format should you use if you're concerned about malware and want a secure ad
experience across platforms?
Ans.: AMPHTML ads
27)
Marisol manages the online advertising campaigns for a chain of toy stores with
both a physical and an online presence.
Which
Google Ads campaign should Marisol use to show images of their products,
advertise their company's online and local inventories of toys, and boost
traffic to their website and local toy stores?
Ans.: Shopping
28)
Marisol manages the online advertising campaigns for a chain of toy stores with
both a physical and an online presence. Which Google Ads campaign should
Marisol use to show images of their products, advertise their company's online
and local inventories of toys, and boost traffic to their website and local toy
stores?
Ans.: Shopping campaigns, which
promote her products by giving consumers detailed information about what she is
selling before they click her ad.
29)
Amanda is the marketing manager for a plant nursery. She has a large number of
campaigns and needs help keeping her bids relevant every day. How can automated
bidding help her?
Ans.: By setting her bids when
auctions happen.
30)
Why should campaigns with different marketing objectives be separated into
different Performance Planner plan?
Ans.: To avoid any potential
keyword duplicates between different marketing objectives
31)
Millie is managing a Google Ads campaign for a new client who's tracking all
important actions post-click and values each of their conversion actions
equally.
What
type of automated bidding strategy would be ideal for this client?
Ans.: Conversion-focused bidding
32)
Viktor's been tracking the conversions in his Display campaign for the last 30
days. He's had 24 conversions over that time, and plAns. to use target return
on ad spend (ROAS) as his automated bidding strategy.
Ans.: Revenue-focused bidding
33)
What are two ways that Performance Planner can help reveal the possibilities
across all your Google Ads campaigns? (Choose two.)
Ans.:
•
Validation
•
Simulation
•
34)
What's a characteristic of Responsive Display Ads?
Ans.: They let you create ads that
serve in all ad slot sizes.
35)
Rebecca is a marketing executive at an airline company. She has been asked to
plan her company's online advertising budget on a monthly basis. She's chosen
Google Ads' Performance Planner to help accomplish this task.
What
are two advantages Performance Planner offers Rebecca? (Choose two.)
Ans.:
•
Performance
Planner leverages machine learning for forecasting.
•
Performance
Planner forecasting is powered by billions of Google searches conducted each
week.
36)
Three core principles, focused on helping businesses reach their online
potential, are the foundation for Google Ads. The first of these is relevance.
Google Ads connects businesses with the right people at the right time. Upon
which other principles was Google Ads built?
Ans.: Control and Results
37)
You can leverage Google Ads' automated bidding strategy to help get the most
from your advertising budget.
What
are two benefits of using automated bidding? (Choose two.)
Ans.:
•
Machine
learning
•
Auction-time
bidding
38)
Karen has opened a new business and is using Google Display Ads to build
awareness of her new products.
How
does Google Display Ads targeting help Karen reach her marketing objective?
Ans.: By getting her ad in front of
the right people, in the right place, at the right time.
39)
Which Display Ad format runs in both native and non-native inventory?
Ans.: Responsive Display Ads
40) Using the
Performance Planner on a monthly basis allows you to optimize which two aspects
of an account? (Choose two.)
Ans.:
•
Bids
•
Budget
41)
Loretta is the advertising director for a large meal-kit company. She's setting
up a Google Display Campaign to identify and engage with large audiences in
order to extend their market reach.
Which
statement most accurately describes the reach a Google Display Campaign can
provide Loretta?
Ans.: It allows her to reach over
90% of global internet users across millions of apps and websites.
42)
Doreen uses Google Search to reach customers as they search for products
similar to hers. She'd like to create a Display Remarketing campaign to
reconnect with users and increase sales.
How
might remarketing help her meet this marketing objective?
Ans.: It allows her to show ads to
people who previously visited her website as they browse websites and use apps.
43)
What's one benefit of using responsive display ads?
Ans.: They can run on native
inventory.
44)
Smart Display campaigns use full automation to optimize and automate nearly all
aspects of your Display campaigns. All you have to do is provide a few inputs.
What can a user input in a Smart Display campaign?
Ans.: The images they wish to use
45)
Diana is running a successful remarketing campaign. She wants to expand her
reach with other targeting options. While creating a new Google Ads Display
campaign with the "Influence consideration" marketing objective, she
chooses Similar Audiences as her targeting option.
What
information is used to identify Similar Audiences?
Ans.: Audience interest around
different topics
46)
Howard's in the process of creating a Google Display campaign and decides to
use Custom Intent audiences as a targeting option. He'd like to influence
customer consideration, but his niche audience isn't covered by an In-market
audience segment.
Which
two data inputs can Howard submit to best represent his audience? (Choose two.)
Ans.:
•
URLs
•
Keywords
47)
What can the Performance Planner recommend?
Ans.: Campaign-level Target CPA
(cost-per-acquisition)
48)
How does Google Display Ads drive results every day for thousands of
advertisers?
Ans.: Its real-time view of context
and behavior across the web powers unique understandings of intent.
49)
Which of the following goals can you achieve for your marketing campaign by using
automated bidding?
Ans.: Reach the right user with the
right message at the right time.
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