Weekly Challenge 1
Attract and Engage Customers with Digital Marketing Questions and Answers
1)
Which component of a customer persona represents what is preventing the
customer from achieving their goal?
Ans:
Barriers
2)
Fill in the blank: _____ are information specific to the customer such as age,
gender identity, family size, occupation, and location.
Ans:
Demographics
3)
Consider the following customer persona:
A
38-year-old woman who exercises regularly and is concerned that she does not
have enough time to cook meals after work.
What
component of the customer persona is missing?
Ans:
Goal
4)
What is the correct order of the marketing funnel?
Ans:
Awareness, consideration, conversion, loyalty
5)
Which of the following best describes the conversion stage of the marketing
funnel?
Ans:
The process to get a potential customer to take a desired action
6)
Fill in the blank: _____ support the plan to achieve the marketing goal and
tend to be general ideas. Tactics are actions taken to make the plan happen.
Ans:
Strategies
7)
As a digital marketer, you focus on search engine optimization and creating
content to reach potential customers not familiar with your brand. This strategy
falls under which marketing funnel stage?
Ans:
Awareness
8)
As a digital marketer, you provide customers with a free branded t-shirt and
magnet for a first-time purchase. This strategy falls under which marketing
funnel stage?
Ans:
Loyalty
9)
As a digital marketer, you work on elements of the product page and checkout
process that speed up the pages’ load time. This strategy falls under which
marketing funnel stage?
Ans:
Conversion
10)
As a digital marketer, you remarket ads to potential customers who recently
visited the company website. This strategy falls under which marketing funnel
stage?
Ans:
Consideration
11)
Which of the following is a benefit of creating a customer persona and
identifying who your customer is?
Ans:
It makes it easier to create customized content for them.
12)
What is the first thing you should do when collecting information for your
customer persona?
Ans:
Review customer data
13)
Consider the following customer persona:
Someone
that wants to shop at a health-conscious grocery store, but does not think they
have time to cook meals after work.
What
component of the customer persona is missing?
Ans:
Demographic information
14)
Which of the following are benefits of the marketing funnel? Select all that
apply.
Ans:
·
It
may increase the conversion rate.
·
It
considers the buyer’s journey.
·
It
optimizes the company’s marketing strategy.
15)
Which of the following best describes a customer who is in the consideration
stage?
Ans:
They already know about the product, and they want to learn more.
16)
As a digital marketer, you implement a rewards program to incentivize customers
to become repeat customers. This strategy falls under which marketing funnel
stage?
Ans:
Loyalty
17)
Which of the following strategies motivates a potential customer to make a
purchase in the conversion stage?
Ans: Add a chatbot to the website to answer questions
18)
When you create a customer persona, you want to identify who the customer is.
What does this include?
Ans:
Their characteristics and demographics
19)
What do demographics refer to?
Ans:
Customer information such as age and occupation
20)
Which of the following refers to the marketing funnel?
Ans:
It shows how customers move from first learning about a business to purchasing
something.
21)
Which of the following best describes a customer who is in the loyalty stage?
Ans:
They share how great the product is with family and friends.
22) Which of the following are
considered strategies or tactics to build brand awareness? Select all that
apply.
Ans:
·
Search engine optimization
·
Social media advertising
·
Display ads
23) As a digital marketer, you
focus on search engine optimization and creating content to reach potential
customers not familiar with your brand. This strategy falls under which
marketing funnel stage?
Ans: Awareness
24) Which of the following
strategies motivates a potential customer to make a purchase in the conversion
stage?
Ans: Add a chatbot to the website
to answer questions
0 Comments