Customer personas for your target audience

 Create customer personas for your target audience's questions and answers

1) What are the main components of a customer persona? Select all that apply.

Ans:

·         The personal characteristics the persona represents

·         The barriers that keep the persona from achieving their goals

·         The goals the persona wants to achieve

2) Why would you create customer personas? Select all that apply.

Ans:

·         To better understand the customer’s perspective

·         To create effective ad targeting

·         To make it easier to create customized content

3) What are ways to collect customer data? Select all that apply.

Ans:

·         Conduct customer interviews

·         Analyze web data

·         Review previous customer data

4) Fill in the blank: _____ are information specific to the customer, such as age, gender identity, income, family size, occupation, education, and location.

Ans: Demographics