Glossary terms of digital marketing 2

Glossary terms of digital marketing & E-commerce

A/B testing: A method of testing where two versions of content with a single differing variable are compared to determine which yields better results

Abandoned cart: When a potential customer adds an item to their cart but doesn’t complete the purchase

Awareness stage: The first stage of the marketing funnel, when a potential customer first becomes aware of the product or service

Consideration stage: The second stage of the marketing funnel, when a potential customer’s interest builds for a product or service

Content marketing: A marketing technique that focuses on creating and distributing valuable content

Conversion rate: The percentage of users or website visitors who take a desired action

Conversion stage: The third stage of the marketing funnel, when marketers capitalize on the interest people have already shown

Copy: Any written material that encourages a customer to buy a product or service

Customer persona: Represents a group of similar people in a desirable audience

Customer persona barrier: What is preventing the customer from achieving their goal

Customer persona goal: What the customer wants to achieve

Demographics: Information specific to the customer, such as age, gender identity, income, family size, occupation, education, and location

Display ad: A visual ad format placed on websites or applications

Email marketing: Sending messages to a list of existing subscribers to share information, drive sales, or create community

Influencer marketing: Involves a brand collaborating with an online influencer to market one of its products or services

Loyalty stage: The fourth stage of the marketing funnel, when customers become repeat customers and brand advocates

Remarketing ad: An advertisement delivered to previous purchasers, subscribers, or visitors to a brand’s website or social media

Search engine marketing (SEM): Increasing a website’s visibility on a search engine results page through paid advertising

Search engine optimization (SEO): The process of increasing the visibility of website pages on search engines in order to attract more relevant traffic

Social media marketing: The process of creating content for different social media platforms in order to drive engagement and promote a business or product

Social share: When a customer shares a product or service with their social media followers

Strategy: A plan to achieve a marketing goal

Tactic: An action a marketer takes to make a marketing goal happen

Unique selling proposition (USP): An explanation of why a product or service is better than the competition

Webinar: A presentation, typically educational, that is provided online

Credit to:

Attract and Engage Customers with Digital Marketing