Test on Conversion and loyalty

Test your knowledge: Conversion and loyalty

1) What best describes the conversion stage of the marketing funnel?

Ans: The process to get a potential customer to take a desired action     

2) Which of the following are strategies and tactics to increase the conversion rate of potential customers? Select all that apply.

Ans:

·         Offer a money back guarantee

·         Increase website speed

·         Experiment with A/B tests

3) What best describes the loyalty stage of the marketing funnel?

Ans: When customers become repeat customers and brand advocates     

4) Which of the following are strategies and tactics to increase the loyalty of paying customers? Select all that apply.

Ans:

·         Encourage reviews

·         Provide freebies

·         Offers a rewards program