Keyword research and website structure answers

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Keyword research and website structure answers

1) Which of the following best describes keyword research?

Ans: The process of finding the terms people use in the search engine.

2) Fill in the blank: _____ refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in the search results.

Ans: Keyword stuffing

3) Which of the following are reasons to plan out a website’s structure? Select all that apply.

Ans:

·         Assist the search engine crawlers

·         Improve user experience

·         Create consistent and readable URL structure

4) Which of the following are tips to consider when creating a website’s structure and navigation? Select all that apply.

Ans:

·         Show useful 404 pages

·         Use https:// whenever possible

·         Create a navigational page for users

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