Test your knowledge: The purpose of search engine optimization (SEO) Answers
1) Why is search engine
optimization (SEO) important?
Ans:
·
It helps more accurately serve advertisements to
potential customers.
·
It helps a marketer better understand the potential
customers they are creating marketing materials for.
·
It helps a search engine
understand a website’s content and possibly display it when someone searches
for a business’s products or services.
2) Search engine
optimization (SEO) may include which of the following tasks? Select all that
apply.
Ans:
·
Keyword research
·
Technical website development
·
Review website content or
structure
3) Which of the following
are steps to consider before implementing SEO? Select all that apply.
Ans:
·
Know the website or
organization’s goals
·
Know the customers well
·
Brainstorm content for people
first
4) Which of the following
are SEO terms you need to know for entry-level jobs in digital marketing or
e-commerce? Select all that apply.
Ans:
·
Meta description
·
Broken link
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