Apply search engine marketing answers

Test your knowledge: Apply search engine marketing questions and answer

1) Which of the following are some steps to take when creating a Google Ad? Select all that apply.

Ans:

·        Choose a bidding strategy.

·        Choose the campaign type.

·        Set a budget.

2) Which keyword matching type is the most flexible and may match to queries that do not include the keyword itself?

Ans: Narrow Match

3) What are the three main factors that determine Ad Rank? Select all that apply.

Ans:

·        Ad extensions

·        Bid amount

·        Ad and landing page quality

4) Which of the following are best practices when creating a Google Search ad? Select all that apply.

Ans:

·        Include at least one keyword in the headlines.

·        Avoid generic sales language.

·        Optimize the landing page.

Apply search engine marketing answers