Understand search engine marketing answers

 Test your knowledge: Understand search engine marketing answers (SEM)

1) What is the benefit of the pay-per-click (PPC) payment model?

Ans: The advertiser only pays when someone clicks on an ad.    

2) Which of the following are search engine marketing (SEM) advantages? Select all that apply.

Ans:                                        

·        To reach likely customers

·        To learn which ads are driving sales

·        To quickly appear in the search results pages

3) Which of the following are types of ads someone may encounter in the search engine results pages (SERPs)? Select all that apply.

Ans:

Local service ads

Text ads

Shopping Ads

4) Which of the following are types of Google Ad extensions? Select all that apply.

Ans:

·        Price extension

·        Location extension

·        Sitelink Extension

Understand search engine marketing answers